January 16, 2021
Now the presence of the drum major instinct is why so many people are “joiners.” You know, there are some people who just join everything. And it’s really a quest for attention and recognition and importance. And they get names that give them that impression. So you get your groups, and they become the “Grand Patron,” and the little fellow who is henpecked at home needs a chance to be the “Most Worthy of the Most Worthy” of something. It is the drum major impulse and longing that runs the gamut of human life. And so we see it everywhere, this quest for recognition. And we join things, overjoin really, that we think that we will find that recognition in.
Now the presence of this instinct explains why we are so often taken by advertisers. You know, those gentlemen of massive verbal persuasion. And they have a way of saying things to you that kind of gets you into buying. In order to be a man of distinction, you must drink this whiskey. In order to make your neighbors envious, you must drive this type of car. (Make it plain) In order to be lovely to love you must wear this kind of lipstick or this kind of perfume. And you know, before you know it, you’re just buying that stuff. (Yes) That’s the way the advertisers do it.
I got a letter the other day, and it was a new magazine coming out. And it opened up, “Dear Dr. King: As you know, you are on many mailing lists. And you are categorized as highly intelligent, progressive, a lover of the arts and the sciences, and I know you will want to read what I have to say.” Of course I did. After you said all of that and explained me so exactly, of course I wanted to read it. [laughter]
Author: King, Martin Luther, Jr.
Date: February 4, 1968
Location: Atlanta, Ga
Listen to Dr. King deliver The Drum Major Instinct speech here.
Listen to a dramatic reading of The Drum Major Instinct speech by The Theater of War (Monday, 1/18; 7-9 PM) here.
Read The Drum Major Instinct speech transcript here.